Kyle By Alene Too
Luxury fashion retailer Alene Too was interested in expanding its brand to major U.S. markets and boost sales on its online store. While well-known in South Florida for decades, Alene Too had limited name recognition elsewhere. The brand’s new owners tasked Helena Renee PR (HRPR) with quickly building the brand’s visibility, and HRPR quickly developed a comprehensive yearlong program to introduce Alene Too to top tier fashion and lifestyle media and celebrities, generate ongoing social media engagement, and significantly grow in-store and online sales.
As part of HRPR’s campaign, the team introduced Alene Too to Kyle Richards, the actress and reality star on BRAVO’s The Real Housewives of Beverly Hills, to serve as the face of the brand. HRPR managed outreach, contracts, and negotiations with Kyle; coordinated red carpet events and exclusive gatherings, and secured top coverage in publications including E! News, People, Entertainment Weekly, “On Air With Ryan Seacrest,” “Good Day LA,” Daily Mail, Refinery29 and more.
The success of the campaign led to Alene Too’s expansion to Beverly Hills, significant social media growth, and more than 100 media placements.
“We needed to tap into the national market, outside of our home base in South Florida, and HRPR’s comprehensive campaign did just that. We saw a significant boost in followers, as well as substantial media coverage, which allowed us to expand and open our location in Beverly Hills.”
— Lizzy Schwartz , Principle, Kyle by Alene Too
