Silver Restaurant Opening During Sundance FIlm Festival
Helena Renee PR was tapped to open Silver, a buzzing, opulent restaurant and lounge in Park City, during Sundance Film Festival in 2011. With the goal of having SILVER serve as a chic, exclusive destination, HRPR organized twelve ultra-private events over the span of five days, allowing Silver to serve as a destination for celebrities and industry executives to enjoy private hospitality and organic experiences from notable brands. The events included activations such as private film screenings, custom portrait shoots, revitalizing beauty rituals by The Fresh Lounge, a PlayStation Green Room, and the launch of Belvedere Vodka’s Belvedere Intense Unfiltered.
HRPR facilitated media invitations for the event, in addition to securing event partners, managing RSVPs, booking photographers, and on-site execution. After the events, HRPR ensured Silver was top of mind for media, with resulting coverage including features on E! Online, Life & Style, Just Jared, Los Angeles Times, and more.
“I loved working with the team at HRPR. Our opening weekend was incredible. The team was amazing at bringing exposure to our brand partnerships and celebrity events during the Sundance Film Festival and beyond. Their efforts showcased SILVER as a celebrity hotspot and destination for foodies.”
— Lisa Barlow, Owner, Silver Restaurant
